As a copy editor who has worked on numerous SEO optimized articles, it is essential to understand various tactics that can be employed to rank a website high on Google. One such technique is contract splitting. If you are not familiar with this term, don`t worry, in this article, we will explain what contract splitting is and how it can be beneficial for your website`s SEO.
Contract splitting is a process of breaking a large content piece into smaller ones. Let`s say you have a lengthy article with many subtopics; you can split it into smaller articles with individual subtopics, each focused on a particular keyword. This way, you can optimize each subtopic for a keyword and rank for multiple keywords instead of just one.
For example, if you have a blog post on “10 Best Ways to Lose Weight,” you can split it into ten smaller articles, each focusing on one way to lose weight. This way, you can have ten articles, each optimized for a particular keyword, like “best diet for weight loss,” “best exercises for weight loss,” “best supplements for weight loss,” and so on.
But why is contract splitting essential for SEO?
First of all, when you split a lengthy article into smaller ones, you make it easier for readers to digest the information. This helps improve user experience, which is one of the ranking factors for Google. When users spend more time on your website and engage with your content, Google considers your website more authoritative and ranks it higher.
Secondly, as we mentioned earlier, contract splitting allows you to optimize each subtopic for a specific keyword. This helps you rank for multiple keywords and increase your chances of appearing on the first page of Google SERPs. Moreover, having multiple articles focused on a particular niche also helps establish your website as an authority in that area.
Lastly, contract splitting helps you generate more content from a single source. This is especially useful if you have limited resources and cannot produce a large amount of content regularly. By splitting a single content piece into multiple ones, you can maintain a consistent publishing schedule and keep your website fresh and updated.
In conclusion, contract splitting is a useful technique for SEO that allows you to break a lengthy content piece into smaller ones, optimize each for a specific keyword, and improve user experience. By using this tactic, you can rank for multiple keywords and establish your website as an authority in a particular niche.